Are you seeing robots around the city? If so, you’re not alone. More than a hundred three-foot tall cement robots with brightly coloured hearts have been placed throughout Toronto—as well as hundreds of their graffiti and sticker counterparts—in a wave of disruptive media known as the Lovebot Invasion.
Girl About Toronto TV caught up with Matthew Del Degan, creator of the Lovebot, to find out how he has successfully crafted a symbol of love for our city and made that symbol go viral in real-time. Watch the video below, and don’t forget to SUBSCRIBE to our channel for more Toronto arts and culture coverage.
More about Matthew Del Degan:
Matthew Del Degan is an artist and designer from Toronto. Born and raised in the city, urban life has been influential on his work. Del Degan studied Industrial Design at the Ontario College of Art and Design (U) while also running his own studio on Toronto’s west side. While Del Degan has a complex portfolio of completed and ongoing projects in areas like contemporary art and product design, his most popular work is the Lovebot icon that changed physical and mental landscape of Toronto and has now spawned a global movement known as the “Global Love Invasion.” Matthew and his team now spend their time managing the movement. To learn more, have a look at Del Degans blog, or visit his Lovebot website at www.lovebot.com
More about #BrilliantWorks:
The Lovebot invasion is sponsored in part by + glacéau vitaminwater®’s +brilliantworks campaign. + brilliantworks are unconventional artist collaborations and extraordinary projects that make everyday life brilliant. You can check out more of these brilliantworks on youtube.com/brilliantworks, a new creativity video channel inspired by vitaminwater.